[PDF] Syllabus Marketing Manager Fertilizer|373/2025 Syllabus Kerala PSC

Syllabus Marketing Manager Fertilizer: 373/2025 Syllabus Kerala PSC .DETAILED SYLLABUS FOR THE POSTS OF MARKETING MANAGER (FERTILIZER) ( KERALA STATE CO-OPERATIVE MARKETING FEDERATION LTD) (CAT.NO. : 373/2025)

Best Books for Competitive Exams

Click to join Telegram Channel Kerala PSC News

Contents

Syllabus Marketing Manager Fertilizer

373/2025 Syllabus Kerala PSC

Total Marks: 100

PART I : DIPLOMA IN CO-OPERATION (50 Marks)

Module 1: Origin and Development of Co-operation and principles of cooperation (5 Marks)

Origin and Development of Co-operation- Features – Different aspects of Cooperation-Economic, Social and Morale. Co-operation and other Economic
Systems- Capitalism- Socialism and Communism -Co-operatives and other
Forms of Business Organizations- Distinctive Features of a Co-operative
Organization vis-Ã -visPartnership and Joint Stock Companies- A Cooperative
as an Institution and as an Enterprise – Cooperative Common Wealth.-
Principles of Cooperation Prinicples of Cooperation Contributed By Rochdale
Pioneers, Karve Committee And International Cooperative Alliance –
Comparison of Cooperation With Capitalism And Socialism – International
Cooperative Alliance – Cooperative Day, Cooperative Week, Cooperative Flag,
Cooperative Journals.

Module 2: Administration and Management of Cooperatives (10 marks)

Administrative Set up of Co-operative Department in Kerala – State Level –
District level and Thaluk level – Powers and Responsibilities of Co-operative
Department – Conferment of Powers of Registrar – Functional Registrars in
Kerala – Need for Separating Administration from Audit – Employment
Opportunities in Cooperative Sector – Selection Procedure. Meetings Including
General Body Meeting – Election, Duties, Responsibilities and Workings of
Management Committee- Books and Records of Societies- Role of Registrar of
Cooperatives – Bye Law And Amendment – Membership – Inquiry , Inspection
and Supervision – Cooperative Audit – Special Features of Cooperative
Accounting- Books and Registers Kept by Co-operatives as per Kerala
Co-operative Societies Act and Rules

Module 3: Co-operative Audit (5 Marks)

Co-operative Audit – Definition – Objectives – Scope – Advantage – Difference
between Audit of Co-operative Societies and Joint Stock Companies – Special
Features of Co-operative Audit Administrative Set Up for Co-operative Audit –
Types of Audit – Preparations for Audit and Framing of Audit Programme –
Stages of Practical Audit – Mechanical Audit- Administrative Audit- Preparation
of Final Statements – Reconciliation of Bank Accounts – Co-operative Auditor

Duties – Powers and Liabilities – Audit Report – Audit Certificate – Audit
Classification – Assessment and Levy of Audit Fees.

Module 4: Winding Up and Dissolution of Cooperative Societies (5 Marks)

Winding Up And Dissolution Of Cooperative Societies – Procedure For
Liquidation Circumstances Of Winding Up – Appointment, Power Of Liquidator –
Disposal Of Records Of Winding Up Of A Society – Cancellation Of Registration
Of A Society

Module 5: Types of Cooperatives in Kerala (5 Marks)

Organizational Structure of Cooperatives in Kerala – Types of Cooperative Credit
Institutional Structure in Kerala – Agriculture and Non-Agriculture Societies –
Credit and Non-Credit Credit Societies – Short Term and Long Term Credit
Institutions In Kerala – PACS- Kerala Bank – NABARD – Federal Cooperatives in
Kerala – Dairy Co-operative Societies and their Federations- Fishery Cooperatives and their Federations – Housing Cooperatives and their Federations –
Consumer Co-operatives and their Federations – Industrial Co-operatives and
their Federations – Handlooms and Power looms – Coir – Handicrafts and
Workers Co-operatives etc.

Module 6: Cooperative legislative Movement in Kerala: (5 Marks)

History of Cooperative Legislations in Kerala, Historical Background, Cochin
Cooperative Societies Act, Madras Cooperative Societies Act, Travancore Cochin
Cooperative Societies Act, Features Of Kerala Cooperative Societies Act 1969

Module 7: Cooperative Movement in India (5 Marks)

History of Cooperative Legislations in India, Evolution Of Cooperative
Legislations In 1904, Features Of Cooperative Societies Act 1912, Committees
and Commissions of Cooperation in India, Cooperative sector development
after 1947- Management and Working of Major Cooperative Organizations and
Institutions in – Aid of Cooperatives – NAFED, IFFCO, KRIBCO, NABARD, NDDB,
NCDC, and National Housing Bank and other National Organizations
Providing Assistance to Housing Co-operatives.

Module 8: History of Cooperative Movement in Foreign Countries: 10 Marks

Cooperative Movement In England , Robert Owen And His ContributionsDoctrine Of Circumstances, Cooperative Colony, Labour Exchange, Dr. William
King, Rochdale Pioneers,Cooperative Wholesale Store, Cooperative Movement
In Denmark , Diary Cooperatives, Cooperative Bacon Factory, Cooperative
Poultry Society, Cooperative Movement In Germany, Contributions Of Hermann
Schultze, F.W. Raiffeisen, Cooperative Movement In Japan, Agriculture
Cooperative Associations, Cooperative Union, Fisheries Cooperative
Association,Central Cooperative Bank, Consumer Cooperatives, Cooperative
Movement In Russia, Cooperative Collective Farms, Consumer Cooperatives,
Cooperative Movement In China, 1st Stage 1912 To 1936, Second Stage 1937-
1949, 2nd Stage 1937 To 1949, Industrial Cooperatives In New China,
Agricultural Cooperatives In China, The Cooperative Forbundet (KF),
Agricultural Cooperatives, Swedish Diary Association(SMR)

PART II : MBA- MARKETING (50 Marks)

Module I – Management: Process of management – planning – types of plans –
organizing –organization design – structure & process – line & staff – delegation –
centralization and decentralization – directing and controlling – control techniques.
Functions of management in the context of globalization and opening up of economy –
Coping with economic downturns (10 Marks)

Module II – Introduction to Marketing:

Concept – nature and importance of
marketing – evolution of marketing concept- marketing organization
and control systems – organizing marketing department – marketing
control techniques – annual plan control – profitability control –
strategic control (10 Marks)

Module III – Basics of Marketing’

: Consumer and business markets – buying
roles – steps involved in buying process – factors influencing buying
decision – consumer adoption process – changing pattern of
consumer behaviour -Marketing Research and Selecting the Target
Markets: Marketing Information System and Research – demand
estimation and sales forecasting – market segmentation – targeting
and positioning – levels and patterns of segmentation (10 Marks)

Module IV – Marketing mix concepts

1: Product and Pricing Decisions:

Concept of product – product line and product mix -new product
development – packaging and labelling – Branding – Concepts of
branding, brand types, brand equity, branding strategies- product
life cycle stages and strategic marketing decisions – Services
marketing – Pricing concepts, factors influencing price decisions –
pricing strategies (10 Marks)

Module V – Marketing mix concepts

2: Promotion and Distribution Decisions:
Promotion mix – integrated marketing communication– advertising –
sales promotion – personal selling – publicity – public relations –
direct marketing – distribution channels – physical distribution
systems – channel intermediaries – channel management –
wholesaling and retailing – retail marketing
(10 Marks)